all® free clear is proud to be the first laundry detergent in the U.S. to incorporate NaviLens technology on our packaging, creating a more inclusive laundry aisle for all shoppers.
NaviLens is a navigation and scanning app dedicated to creating more accessible environments for those with blindness and low vision, from grocery stores to public transportation. Once individuals download the NaviLens app, the device detects NaviLens codes, audibly notifying the user of the product name, type and precise location. Through this innovative technology, NaviLens is empowering the visually impaired with the tools needed to provide greater independence and access during their day-to-day experiences.
With more than 7 million Americans* living with low vision, there is a strong need for accessible resources that assist those with blindness and low vision within everyday environments. With our updated packaging of all® free clear MIGHTY PACS®, the all® laundry brand is working to make the laundry aisle more equitable for all consumers.
NaviLens smart codes are featured on the front of all® free clear MIGHTY PACS®, our pre-measured unit-dose detergent pacs that provide added convenience to laundry day.
*American Academy of Ophthalmology